CAMPAIGN TO “KILL A GAJILLION GERMS™” ENCOURAGES HAND HYGIENE FOR A HEALTHY SCHOOL YEAR
CAMPAIGN TO “KILL A GAJILLION GERMS™” (87.9 KB)
Includes press release, logo, image and trademark guidelines.
GOJO, makers of PURELL® Hand Sanitizer Asks Parents, Teachers and Schools to Pledge Towards Healthy Habits and Low Absentee Rates
GOJO Industries, a leader in hand hygiene and skin health and inventors of PURELL® Advanced Hand Sanitizer, asks parents, teachers and schools to take the KILL A GAJILLION GERMS pledge towards everyday healthy hand hygiene this school year.
The KILL A GAJILLION GERMS campaign starts July 15, 2013 with moms, dads and schools pledging to KILL A GAJILLION GERMS to support healthy habits with the chance to win free PURELL, dispensers and hand hygiene educational materials for their school along with individual prizes. The campaign runs until September 15, 2013.
“Moms, teachers and principals all want a healthy school year,” said Kathleen Hooker, Marketing Director, PURELL Consumer Business. “The PURELL KILL A GAJILLION GERMS campaign is celebrating and raising awareness for the everyday habit of good hand hygiene. In a study conducted in schools, absenteeism caused by illness was 51 percent lower in classrooms that used PURELL Hand Sanitizer regularly and implemented a hand hygiene educational program versus classrooms that did not.1”
All can participate in the KILL A GAJILLION GERMS campaign. Go to www.purell.com/giveaway and:
Upload a video explaining a “GAJILLION” for entry to win Grand Prize Trip for four to Atlantis Resort, Bahamas
Take the PURELL® Pledge for a healthy school year and enter your school for a chance to win free PURELL, dispensers and educational materials
Share the PURELL pledge to KILL A GAJILLION GERMS with friends and family through social media
Download coupons for in-store purchases of PURELL hand sanitizer
PURELL® Advanced Hand Sanitizer kills 99.99 percent of germs and is trusted by more leading hospitals than any other brand.
1. Ginan, M., M. McGuckin, and Y. Ali. 2002. “The effect of a comprehensive handwashing program on absenteeism in elementary schools.” American Journal of Infection Control 30: 217-220.