PURELL PLEDGES TO SAVE THE HANDSHAKE (AND GOOD SPORTSMANSHIP) AT THE 2012 SUMMER GAMES
PURELL PLEDGES TO SAVE THE HANDSHAKE (AND GOOD SPORTSMANSHIP) AT THE 2012 SUMMER GAMES (38.7 KB)
Includes press release, image and trademark guidelines.
In response to yesterday’s news that the British Olympic Association’s (BOA) chief medical officer is advising British athletes to avoid shaking hands at the Summer Games to prevent the spread of germs, GOJO Industries, Inc., the maker and global distributor of PURELL® Hand Sanitizer, is urging the International Olympic Committee to equip athletes, coaches and the entire village with hand sanitizer at the 2012 Games in London.
The handshake is perhaps the most common gesture of greeting and agreement in the modern world – not to mention an international symbol of good sportsmanship. The PURELL brand wants to show the world that proper hand hygiene can help stop the spread of illness-causing germs and keep the handshake alive.
“While there is a certain charm to a friendly fist bump, we think the spirit of competition is best personified with a simple handshake,” said Kathleen Hooker, Marketing Director for the PURELL Consumer Business. “There is no reason to refuse a handshake and miss out on this opportunity for camaraderie, or risk offending a fellow athlete. For this reason, we would like to encourage all of the athletes who are competing to embrace this age-old tradition and respectfully greet their competitors with a friendly handshake.”
While concerns about shaking hands at the Summer Games is surprising, it is consistent with the results of a U.S.-based survey commissioned by the PURELL brand in 2010 which revealed that the handshake, a time-honored social institution, is at risk. In fact, 2 in 5 American adults (nearly 92 million people) – have hesitated to shake hands with someone because they were afraid of germs.
According to The Centers for Disease Control and Prevention (CDC), proper hand hygiene is the single best way to prevent infection and illness. When soap and water are not available, the use of alcohol-based hand sanitizers is recommended to reduce the spread of germs that may cause illness, especially after shaking hands and before touching your face.
For more information about where germs lurk, the importance of proper hand hygiene and how hand sanitizers work, visit www.purell.com, or find PURELL on Facebook and Twitter.
Twittercue: It’s safe to shake hands with @PURELL at @London2012 Games
ABOUT THE SURVEY
The PURELL Survey was conducted by Wakefield Research between September 7 and September 10, 2010. For this research, 1,003 interviews were fielded among nationally representative Americans aged 18 and older, using an email invitation and an online survey. Quotas were set to ensure reliable and accurate representation of the total U.S. population ages18 and older.
Results of any sample are subject to sampling variation. The magnitude of that variation is measurable and is affected by the number of interviews conducted. For the interviews conducted, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.09 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.